Vision 2010 is the country’s tourism development plan initiated in 2001. The plan has been designed into a framework of agreements between the government and the country’s leading sectors, with a set of key objectives including increasing the number of visitors each year to reach 10 million by 2010.
Vision 2010 is also a powerful tool to start development by upgrading the country’s infrastructure, boosting investment, employment, income distribution and education levels within the population.
Clear objectives based on figures: The defined objectives are very ambitious both in terms of quantity and in terms of quality. The plan has set the goal of achieving the following figure based objectives:
10 million arrivals per year, including 7 million international tourists
Hotel capacity creating a further 160.000 beds, divided between cultural destinations and seaside resorts
Investment volumes to reach between 8 and 9 billion Euros, (tourist resorts, infrastructure, hotel trade and entertainment)
Tourism is expected to generate 48 billion Euros
600.000 new jobs
Contribution of tourism to the GDP to rise annually by an average of 8.5%, bringing it to around 20% by the year 2010
The six fundamental building sites: The “Plan Azur” aims at the creation of six new seaside resorts on six priority sites.
Mediterrania-Saidia – This is the only Plan Azur resort on the Mediterranean coastline
Port Lixus – Situated near Larache on the northern Atlantic coast
Mazagan – Situated near El Jadida on the Atlantic coast, south of Casablanca
Mogador Essaouira –Situated within 3 kilometres of the mythical beach town of Essaouira , this resort is perfectly placed to become the premier beach destination for Marrakech holiday makers
Taghazout – A $2 billion tourism infrastructure project near Agadir on the southern Atlantic coast
Plage Blanche – Master Development rights were recently awarded to the main master developer of Mediterrania-Saidia
The creation of new tourism areas by the Tourism Department has also started, including improvements on existing destinations such as Fez, Casablanca, Agadir, Tangier and Tetouan.
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